Emma vs Purple mattress: Which is the best memory foam bed for you?


In our Emma vs Purple mattress comparison, we are looking specifically at the Emma Original and the Purple Original. Unsurprisingly, these two are the original mattresses from each best-selling sleep brand, and they have racked up tens of thousands of positive user reviews. But under the covers these mattresses are constructed differently, with each containing proprietary materials.

Like many of our best mattress recommendations, the Emma Original and the Purple Original each contain plenty of features designed to provide good support and pressure relief. The Emma mattress is all-foam, whereas the Purple mattress is a GelFlex Grid all-foam (more on Purple’s proprietary grid later). In this Emma vs Purple comparison, we’ll look more closely at each of the mattresses to see which is better suited to your body, sleep needs and budget.

You can also read our full Purple Original Mattress Review and Emma Original Mattress Review for our in-depth analysis and test data.

Right now, both mattresses have some great offers on with Emma offering 45% off its Original mattress and Purple up to $400 off. This reduces a queen size Emma to $579 and a queen size Purple to $999. Read on for our full Emma vs Purple comparison now to see which is the best mattress in a box for you.

Emma mattress sales are a constant, meaning you should never have to pay full price for a mattress. Currently, there’s 45% off the Emma Original, which is the usual discount to find on this mattress. You’ll also get big discounts on pillows and mattress protectors, if you choose to bundle these with the mattress. This sale is definitely worth taking advantage of, with an Emma Original starting from just $329 for a twin.

Purple is currently knocking between $200 and $400 off their Original mattress, with prices starting from $599. $400 off starts at a queen size and up, with this being the highest discount you’re likely to see on the mattress. Major sales events around public holidays usually bring out the biggest savings, so again we’d recommend snapping this mattress up. You can also keep an eye on our Purple mattress deals pages to if you’re not quite ready to buy.

When it comes to mattress trials the Emma wins out over the Purple with a 365-night trial compared to 100 nights. Both mattresses offer a 10 year warranty and free shipping – Emma ship in one business day, Purple in one to two. Order today and you’ll have either mattress in your home in time for Christmas.

Here’s a look at the prices you could expect to pay if the mattresses weren’t always on sale:

Emma vs Purple price winner: Emma

The Purple Original is competitively priced, but the Emma Original’s prices are pretty unbeatable even at full price. With the permanent discounts, you can pick up a queen mattress for just over $500, which is a real bargain. And Emma Sleep has a 365-night trial, giving you longer to see if the mattress is right for you.

Like many of the best memory foam mattresses, the Emma Original is made with innovative foams, designed to help promote better sleep. Starting at the top, the breathable and moisture-wicking cover is removable for washing and this sits on top of a layer of Point Elastic Airgocell foam to regulate temperature.

Next up is Emma’s Halo memory foam, which gives the mattress its distinctive ‘hug’, adapting to the body for spinal alignment and pressure relief. The mattress is completed with a layer of HRX foam for stability, featuring three adaptive cut-out zones for counter pressure and further spinal alignment.

The Purple Original has a slightly different design to most all-foam mattresses. Underneath a soft, stretchy cover is Purple’s patented GelFlex grid, a hyper-elastic polymer grid that’s designed to be durable and adapt to body type and sleep position.

Next up, surrounding the grid, is edge support foam to increase support followed by comfort foam to conform to the body. The whole mattress is supported by a base layer of foam to stabilize the above layers. Both mattresses are CertiPUR US certified, meaning they don’t contain any harmful chemicals.

Emma vs Purple materials and design winner: Purple

Both mattresses offer a supportive night’s sleep, but they are built very differently. The Emma is an all-foam mattress, but the Purple is an incredibly innovative mattress, built with the brand’s GelFlex grid that offers support where it’s needed.

The Emma Original is a medium mattress with a traditional memory foam feel. Side sleepers will feel their aches and pains soothed away, with plenty of pressure relief at the shoulders and hips from the contouring memory foam layer.

Our back and stomach testers also slept well on the Original, but we wouldn’t recommend the mattress to those of a heavier weight. It’s also worth noting that the feel of a memory foam mattress isn’t for everyone. If you don’t enjoy the ‘hug’ of memory foam, you might want to look at the Purple instead.

The Purple Original is built around the brand’s GelFlex gird, an open structure layer that provides support and cushioning. It contours to the body but bounces back immediately pressure is removed and manages to be both soft and firm where needed. The mattress does take some getting used to, but side and back sleepers will find excellent pressure relief and plenty of spinal support.

The mattress is also very good at easing joint pain, with our reviewers describing it as like ‘floating on air’. Heavier and front sleepers may not find the mattress supportive enough. Both mattresses have excellent motion isolation, making them good choices for those who share their beds with restless partners.

Emma vs Purple comfort and support winner: It’s a draw

Which mattress is best really depends on the ‘feel’ of bed you want. The Emma offers a traditional memory foam ‘hug’, contouring round the body to provide plenty of deep pressure relief. The Purple offers similar pressure relief, but you will float on top of this mattress rather than sinking into it. We’d recommend choosing the one that best suits your preferred mattress feel.

For a memory foam mattress, the Emma Original does a pretty good job of keeping sleepers cool at night, thanks to the Point Elastic Airgocell foam and breathable cover. The foam is designed to regulate temperature by absorbing and evaporating sweat, along with increasing breathability.

The Purple Original’s GelFlex grid layer helps to dissipate heat and boost overall breathability and this, combined with the extremely efficient cooling cover, aids with temperature regulation.

But if you’re a particularly hot sleeper, we’d still recommend a hybrid mattress or even one of our recommended best cooling mattresses.

Emma vs Purple temperature regulation winner: Purple

Although the Emma is cooler than you’d expect from a memory foam mattress, the Purple does a better job of keeping sleepers cool. Its cooling cover, combined with the breathability of the GelFlex grid, mean this is a surprisingly breathable mattress for one containing so much foam.

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