The Best Pillows On Amazon To Solve All Your Lofty Sleep Goals

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We independently select all products and services. If you click through links we provide, we may earn a commission. Learn moreVettedMattress & SleepThe Best Pillows On Amazon To Solve All Your Lofty Sleep GoalsLindsay BoyersForbes StaffForbes VettedBre RicheyContributorOpinions expressed by Forbes Contributors are their own.Forbes VettedMar 22, 2024,11:21am EDT

While mattresses often bear the burden of keeping you free from aches and pains, pillows also share the lofty responsibility without shouldering much of the blame. The right pillow is essential for quality sleep, from helping you stay cool at night to keeping your neck aligned with your spine. Fortunately, shopping for a pillow is less labor-intensive than trying out mattresses in a showroom, and you can find many of the best pillows on Amazon, such as the Coop Sleep Goods Eden Pillow, an adjustable option with gel memory foam.

These pillows not only provide the necessary support based on your sleep position and body frame, but they’re also accompanied by fast shipping and easy returns. Pillows aren’t one-size-fits-all, which means someone who rests primarily on their side likely requires different support than back sleepers. From hypoallergenic to cooling options, we’ve rounded up the 12 best pillows on Amazon for all budgets and types of sleepers.

Best Pillow On Amazon Overall: Coop Sleep Goods Eden Pillow (Queen)Best Budget Pillow On Amazon: Beckham Hotel Collection Bed Pillows (Queen, Set Of 2)Best Down Pillow On Amazon: Lincove Classic Natural Goose Down Pillow (Queen)Best Down Alternative Pillow On Amazon: Amazon Basics Down Alternative Pillow (Standard, Set Of 2)Best Pillow On Amazon For Side Sleepers: Pillow Cube Side Cube Pro Pillow (Standard)Best Memory Foam Pillow On Amazon: Tempur-Pedic Tempur-Cloud Pillow (Standard)Best Latex Pillow On Amazon: OrganicTextiles All-Natural Latex Pillow (Standard)Best Cooling Pillow On Amazon: Purple Harmony Pillow (Standard)Best Thin Pillow On Amazon: Bluewave Bedding Super Slim Gel Memory Foam Pillow (Standard)Best Pillow On Amazon For Neck Support: Saatva Latex Pillow (Queen)Best Adjustable Pillow On Amazon: Sleep Number ComfortFit PillowBest Soft Pillow On Amazon: Original Casper Pillow (Standard)

Best Pillow On Amazon Overall

Customizable Comfort For All Types Of Sleepers

Coop Sleep Goods Eden Pillow (Queen)

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Fill material: Memory foam | Firmness: Medium-soft | Adjustable: Yes | Certifications: Greenguard Gold, CertiPUR-US

This adjustable pillow is filled with a shredded gel-infused memory foam that can be added or removed as needed to accommodate all types of sleepers (it comes with an extra half bag of fill if you want more loft). With a removable cover that’s made from the brand’s Lulltra fabric and a blend of bamboo-derived viscose rayon and polyester, the pillow has a cool, soft surface for sleeping and plenty of breathability. Not satisfied with it during the first 100 nights? You can return it for a full refund.

What the reviews say: As a best-seller on Amazon, this pillow has a ton of positive reviews. One says, “The Eden pillow is everything I craved — soft as a cloud yet supportive, super malleable [and] springy/squishy. I did have to remove a lot of fill… but how wonderful it is to be able to adjust a pillow to fit your physical size and comfort desires. After all of my hard work in buying, trying out and returning a lot of other pillows, I’m so happy to have found the Coop Eden pillow — it is truly dreamy perfection.”

Another 5-star review adds, “I’m a side sleeper, and this pillow is maximum comfort for that. It supports my head and neck but is still soft enough to scrunch up if I need my head raised a little more.”

Best Budget Pillow On Amazon

A 5-Star Luxury Feel At A Budget-Motel Price

Beckham Hotel Collection Bed Pillows (Queen, Set Of 2)

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Fill material: Memory foam | Firmness: Firm| Adjustable: No | Certifications: Greenguard Gold, CertiPUR-US

The Beckham Hotel Collection pillows channel the luxurious vibe of a 5-star hotel without the triple digit price tag. They have a plush, down-like gel fill encased in a silky sateen cover with a no-shift design that minimizes bunching and distorting, according to the company. The fill is designed to mold to your head, which can make these comfortable for any sleep position. At less than $25 per pillow, they’re a great deal. Just note that while the company claims they’re cooling, a handful of reviewers say the pillows didn’t make a difference when it came to temperature.

What the reviews say: With over 200,000 reviews, this budget-friendly pillow is a fan favorite. One customer writes, “I really like these pillows…Unlike many other shredded memory foam pillows, these feel like a down or down alternative but offer the support and pressure relief of memory foam. [I’m] really pleased so far with these. Very comfortable and versatile.”

Another adds, “These pillows strike the perfect balance between support and plush comfort… These pillows maintain their shape; even after weeks of use, there’s no sign of them flattening out or losing their supportive qualities. The fabric is soft and breathable, contributing to a cool and comfortable night’s sleep, even on warmer nights.”

Best Down Pillow On Amazon

A Goose Down Pillow That Offers Softness And Durability

Lincove Classic Natural Goose Down Pillow (Queen)

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Fill material: Goose down | Firmness: Medium | Adjustable: No | Certifications: OEKO-TEX and Downmark

This pillow from Lincove is filled with Downmark certified 600-fill-power goose down, which is ultra-light, temperature-balancing and moisture-wicking. Goose down is more resilient than duck down and it doesn’t have any sharp feathers, so you won’t get the “poke-through” that can come with other types of down. These pillows are cruelty-free and the hypoallergenic, 100% sateen cotton shell is OEKO-TEX-certified, which demonstrates the product has been tested for (and found free of) harmful substances.

What the reviews say: One 5-star reviewer writes, “I am a side sleeper, back sleeper and belly sleeper, and this pillow is absolutely perfect for all three. I bought this over a year ago, and it’s still nearly the same. I bought a 2nd one for my husband as he has back problems, and his brand-new one is just a smidgen more firm. So after a year, it will loosen up a tad but still has great mold-ability, support and softness.”

Another notes the excellent customer service, saying, “[I] originally ordered a medium, and it was just entirely too soft as a side sleeper. [I] felt like my head was on the mattress almost. [I] called customer service, and they ended up sending me out the firm version… [I] Don’t move at all at night anymore and my neck doesn’t hurt anymore. Highly recommend the firm version.”

Best Down Alternative Pillow On Amazon

Down-Like Fluffiness In A Hypoallergenic Package

Amazon Basics Down Alternative Pillow (Standard, Set Of 2)

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Fill material: Down alternative | Firmness: Soft or medium | Adjustable: No | Certifications: OEKO-TEX

If you prefer down alternative to goose down, check out these pillows from Amazon Basics — Amazon’s own brand of reasonably priced products. They’re filled with synthetic polyester that mimics the feel of real feather down and encased in a 100% polyester microfiber shell that adds to the overall softness. Available in two sizes and two levels of firmness (medium and soft), they’re suitable for most sleep positions and preferences — though they may be a bit on the thick side for stomach sleepers. The pillows are machine-washable, which makes for easy at-home care.

What the reviews say: With over 30,000 reviews on Amazon, this pillow averages a 4.5-star rating. One customer says, “I’m a massage therapist and these pillows put me to sleep in 10 minutes. I have cervical vertebrae issues and my neck is also kinked when I wake up — but not last night, which was my first night I slept with them.”

Another review says, “I have been sleeping on these pillows for months now. They are still as comfortable today as they were when I got them. I am so pleased with them. My kids are trying to steal my pillows from my bed. I see myself ordering more soon.”

Best Pillow On Amazon For Side Sleepers

A Memory Foam Pillow That Minds The Gap For Side Sleepers

Pillow Cube Side Cube Pro Pillow (Standard)

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Fill material: Memory foam | Firmness: Medium-firm | Adjustable: No | Certifications: CertiPUR-US

This memory foam pillow is specifically designed to provide the extra support that side sleepers need for their heads and necks. From the firm sensation to the inner foam to the breathable soft cover, this pillow is made for side sleepers. The foam aligns your spine by filling the 90-degree shoulder-head gap. On the inside, there’s a carbon core designed to regulate temperature by keeping the pillow at a cool 60 degrees, so you don’t have to constantly flip it throughout the night. The breathable cover offers excellent airflow, too.

To ensure this pillow is suitable for the majority of side sleepers, the company offers it in three sizes based on height and shoulder width. Pillow Cube recommends the thin option for those shorter than 5 feet 3 inches, standard size for those between 5 feet 4 inches to 6 feet 3 inches and the extra-thick size for people taller than 6 feet 4 inches.

What the reviews say: This nontraditional shape is a favorite amongst side sleepers. One calls it their new favorite pillow and writes, “I thought a cube-shaped pillow would be a gimmick, but after watching their video, I decided to give it a try… The pillow is comfortable and most importantly, the firmness is giving me the proper support to keep my spine aligned. So far, I’ve been sleeping on this pillow for about a month, and I really love it. Most pillows lose their firmness and, therefore, lose the head and neck support. I have high hopes that this pillow will remain firm for a long time.”

One side sleeper notes, “I’ve had this pillow for four months now, and this one does the trick. I absolutely love it. It’s firm, keeps its shape and allows me to sleep on my side or on my back.”

Best Memory Foam Pillow On Amazon

Designed With Pressure-Relieving Memory Foam That Adapts To You

Tempur-Pedic Tempur-Cloud Pillow (Standard)

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Fill material: Memory foam | Firmness: Medium-soft | Adjustable: No | Certifications: CertiPUR-US

This pillow is made from a solid piece of Tempur-Pedic’s well-known pressure-relieving Tempur memory foam, which means it quickly adapts to your shape for personalized comfort. This makes it a great option for back and side sleepers. (Though the company says it’s also a good choice for stomach sleepers, we think it’s a bit too tall for them.) The adaptive material bounces back to its original shape night after night, so it can continually offer superior support and alignment. The pillow comes with a machine-washable, hypoallergenic zip-off cover for easy cleaning. Plus, Tempur-Pedic offers a 5-year limited warranty. As long as you keep your proof of purchase, Tempur-Pedic will honor its warranty, even if you purchase the product on Amazon.

What the reviews say: One review says, “If you are looking for that perfect pillow that cradles your head, that you don’t have to constantly flip over, that offers great support and a wonderful night’s sleep, then look no further — you’ve found it. I’ve had three neck surgeries and was in constant pursuit of a pillow that would finally give me a good night’s sleep. Since I’ve gotten this I’ve had nothing but good nights sleep. It is awesome.”

Another adds, “I like low pillows. I was about to give this to my mom, but my mom told me it’s very comfy [and to] try a few nights. After a few nights, I love it now. I sleep with this every day.”

Best Latex Pillow On Amazon

A Customizable Option That Supports A Sustainable Planet

OrganicTextiles All-Natural Latex Pillow (Standard)

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Fill material: Latex | Firmness: Extra-soft, soft, medium or firm | Adjustable: No | Certifications: Global Organic Textile Standard (GOTS)

You can customize this pillow to suit your sleeping needs by choosing a size from standard, queen or king and a firmness level of extra-soft, soft, medium or firm. It is naturally degradable, according to the company, which makes it more sustainable than a lot of other materials. Another quality of latex is that it’s ultra responsive, meaning it provides solid support and gentle contouring to promote healthy spinal alignment for back, stomach or side sleepers. Hot sleepers should appreciate its design, which has interconnecting air cells that allow both heat and moisture to escape, allowing the pillow to stay cool. Plus, the machine-washable cover helps keep it in tip-top shape.

What the reviews say: “I had been looking for a latex pillow for several years to replace my old one,” writes a 5-star review. “I’ve always slept on latex pillows, and memory foam was extremely uncomfortable. This pillow felt right when I opened it and gave me the best night’s sleep. There was no odor, and has a nice protective cover on it. I purchased the firm, and it cradles my head and supports my neck.”

Another customer adds, “I am challenged with chronic neck pain, but with this pillow, I am able to sleep comfortably. I am using the soft pillow for my head/neck [and] the medium pillow for my legs for knee support and also when I side sleep… I got the travel-size pillow because I can not sleep well without this OrganicTextiles Talalay Latex Pillow.”

Best Cooling Pillow On Amazon

A Temperature-Neutral Combination To Keep A Cool Head

Purple Harmony Pillow (Standard)

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Fill material: Latex and elastic polymer | Firmness: Medium | Adjustable: No | Certifications: CertiPUR-US certified

To help sleepers keep a cool head, Purple combines an airflow-promoting grid with ventilated latex and a moisture-wicking mesh cover in its Harmony pillow. The brand says the materials don’t fall flat, even after using the pillow night after night — claiming the pillow should last “several years.” This pillow comes in low, medium and tall heights, which range from 5.5 to 7.5 inches. The company suggests stomach and back sleepers benefit from the low pillow, while the tall option offers additional support to bridge the gap between the head and the bed for side sleepers. Purple recommends the medium version for combination sleepers.

What the reviews say: One customer says, “I have used it now for over six weeks and really do sleep better with less neck pain…It has also maintained a cooler temperature throughout the night. Many ‘cool comfort’ pillows start out cool but don’t do a good job of maintaining a consistent temperature throughout the night. However, the Purple Pillow does a wonderful job regulating temperature.”

Another review says, “I bought this for my boyfriend and he loves it. He has neck pain so it’s hard to find a pillow with the right amount of support, but this is perfect. It also stays cold which is a great bonus.”

Best Thin Pillow On Amazon

A Super Slim Memory Foam Option With Medium-Firm Support

Bluewave Bedding Super Slim Gel Memory Foam Pillow (Standard)

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Fill material: Gel-infused memory foam | Firmness: Medium-firm | Adjustable: No | Certifications: CertiPUR-US

Whether you’re a stomach sleeper, a back sleeper or a side sleeper with a small frame that makes pillows feel too tall, this pillow is an excellent low-profile option. It has medium-firm support and is available in standard or king size with a 2.25-inch, 2.75-inch or 3.25-inch loft. The gel-infused memory foam is designed to absorb excess heat and move it away from your head to keep you feeling cool all night. The foam is also perforated with ventilation holes to increase internal air circulation. When it gets dirty, you can throw the zippered bamboo-polyester blend cover into the washing machine for easy upkeep.

What the reviews say: “I have slept so good with this new pillow,” says a customer. “I personally like a thin pillow for support. This pillow is amazing and the extra length and weight make it so that it stays on my bed all night, and I don’t push it off during sleep.”

Another adds, “This 2.75-inch pillow is just the right height for my weird half-side/half-stomach sleeping position — no neck pain in the morning. Moreover, the foam feels like it’s decent quality — not so soft that your head sinks down too far into it so that one of your nostrils gets covered up, but soft enough for a slight cradle for your head.”

Best Pillow On Amazon For Neck Support

A Hypoallergenic Option With A Luxury Feel

Saatva Latex Pillow (Queen)

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Fill material: Shredded latex | Firmness: Plush | Adjustable: No | Certifications: Fair Trade

Available in two loft heights, the Saatva Latex Pillow is designed to keep every sleeper in the correct alignment, regardless of sleep preference. The 5-inch loft is recommended for back and stomach sleepers, while side and combination sleepers should choose the 6- to 7-inch loft. With shredded natural latex as the core, it’s responsive and offers superior head and neck support. What’s more, latex is naturally hypoallergenic, making it a top choice for allergy sufferers. The organic cotton cover is also completely removable and machine washable.

What the reviews say: “The [Saatva Latex Pillow] is a true gem in the world of bedding,” notes one reviewer. “The shredded latex core provides the perfect balance of softness and firmness, catering to a variety of sleeping preferences. Not only is it hypoallergenic, but it also maintains its shape and loft over time, making it a long-lasting investment.”

Another customer adds, “I can’t say enough good things about this [from] my experience. As someone who has had headaches, neck pain, etc. from bad pillows and sleep, I began researching and trying many different kinds…I am mainly a side sleeper and was skeptical because I also like a firmer pillow, and this one seemed softer than I’d enjoy. However, after using this for a few weeks now, I have had the most comfortable nights of sleep that I’ve been missing out on for so long.”

Best Adjustable Pillow On Amazon

Softness And Support With Removable Inserts

Sleep Number ComfortFit Pillow

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Fill material: Memory foam, down alternative fibers | Firmness: Soft | Adjustable: Yes | Certifications: CertiPUR-US

For an entirely customizable option, check out the Sleep Number ComfortFit Pillow. While some pillows allow a sleeper to remove or add filling, this design offers three removable inserts (each looks like a thin pillow) to allow sleepers to adjust it to their exact preferences. So, side sleepers may love all three inserts, while a back sleeper might remove one or two. It’s filled with a combination of memory foam and down alternative fibers to offer both softness and support. Plus, it’s made in the U.S. with CertiPUR-US-certified foams.

What the reviews say: “This pillow is the most comfortable thing I have ever felt in my life,” writes a 5-star review. “It is so amazingly soft in a squishy, supportive kind of way. I absolutely love that you can adjust the number of inserts to fit your needs. There is a card included as well for a bit of direction as to how many inserts tend to work best for different sleep positions.”

Another notes the hybrid blend of materials saying, “[It’s the] perfect balance between down and memory foam. Down always gets too squished and memory foam doesn’t have enough give. This is the Goldilocks’ just right.”

Best Soft Pillow On Amazon

A Cooling Option That’s Resistant To Clumping

Original Casper Pillow (Standard)

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Fill material: Polyester microfiber (down alternative) | Firmness: Medium | Adjustable: No | Certifications: No

This Original Casper Pillow features a pillow-in-pillow design to cater to several sleeping styles. The inner core features short-coated fibers for adaptive support that moves with you, while the outer layer is made with longer silky fibers for fluffy comfort. Plus, the cotton cover is breathable to keep you cool and is completely removable and machine washable. It also has a 2-inch gusset to improve neck alignment. As a bonus, the clump-resistant design means it bounces back as soon as you fluff it.

What the reviews say: With over 10,000 reviews, this option is a fan favorite. “I’ve dealt with neck pain for years and have tried lots of pillows,” writes a reviewer. “The Casper Original Pillow is the one that finally helps me get a good night’s sleep and awaken without neck pain. I agree with other reviewers who’ve said it’s like sleeping on a cloud while providing the right amount of firmness and support that holds the head in alignment with the spine (without putting pressure on the shoulder). I’m a side and back sleeper, and it’s great for both positions.”

Another adds, “It’s extremely comfortable, doesn’t flatten out as you sleep on it and, while it’s not entirely washable, you can remove the insert and wash the outside, which is important to me.”

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Why Trust Forbes Vetted

The Forbes Vetted team knows the importance of quality sleep and the products that make it happen. We’ve put together an extensive library full of mattress and bedding guides, including the best body pillows and the best pillows for side sleepers. In addition to hours of research, our team has personally tested all types of products you need for the best sleep of your life. What’s more, sleep and mattress editors Bridget Chapman and McKenzie Dillon are certified sleep science coaches. We regularly update this article to ensure accuracy and keep it current. It was last reviewed in March 2024.

How We Chose The Best Pillows On Amazon

There are a lot of pillows on Amazon. To choose the best ones, we considered customer reviews first. We narrowed it down to products with at least a 4 out of 5-star rating, with no concerning reviews or feedback. Each pillow needed hundreds, if not thousands, of reviews to make the cut.

Next, we narrowed down the list using a variety of factors, including fill material, firmness level and loft height, to cater to every type of sleeper and body type. Whether you sleep on your side, prefer latex, have allergies or sleep hot, we wanted you to find a pillow that’s just right for your needs on our list. Finally, we tapped our author’s in-depth knowledge that comes from years of writing about and testing sleep products.

What To Consider When Buying Pillows On Amazon

Comfort is important, but it’s only one factor to consider when buying a new pillow. Here’s a look at some of the things you should keep in mind before making a purchase.

Fill Material

The fill of a pillow is one of the most important features to consider. Fill can determine how well it holds up over time, how much support it offers and how comfortable it is for you.

Memory foam pillows are meant to mold to your head and neck and can offer a more customized feel. Down pillows are soft and luxe with a cloud-like feel, but they tend to compress with pressure. Down alternative pillows are a hypoallergenic and cost-friendly version of traditional down. Polyester-filled pillows are inexpensive, but may not offer as much support over time. Latex pillows are squishy and feel similar to memory foam, but are more responsive.

Firmness

A pillow’s firmness level can determine how comfortable it is for your needs. When thinking about pillow firmness, factor in your preferred sleeping position and how much support you want. Soft pillows are fluffy and ideal for back or stomach sleepers and medium-soft or medium are the most versatile. Meanwhile, firm is great for side sleepers and very firm can be a good choice for people with neck pain.

Care

Pillows need to be washed regularly, so the care they require is something to consider. Machine-washable pillows are the easiest to take care of since you can just throw them in the laundry, case and all. Some pillows only have a cover that can be washed, while more luxe options may be spot clean only.

Adjustability

If you’re unsure what kind of support and firmness is right for you, you may want to consider an adjustable pillow. These allow you to remove some of the fill if you want a lower loft, or to add more fill in if you want the loft to be higher. This is a good way to customize your pillow for your sleep position and body type.

Return Policy

Good sleep is vital to your physical and mental health, so you want to make sure your mattress, pillows and sheets suit your sleeping style and help you stop tossing and turning. Since there’s no guarantee when buying a pillow online, ensuring a generous return policy is important. The benefit of purchasing a new pillow on Amazon is it accepts returns on almost all products within 30 days. Plus, some pillow brands offer extended trials up to a year, even when you purchase through Amazon.

Price

From a few dollars to several hundred, the price of pillows varies significantly from one to the next. For example, the least expensive option on this list is $35, while the most costly pillow is $180. While pricier options often have certified foams or more quality material than budget-friendly pillows, expensive does not always equal better. What’s most important is finding the right type of pillow for your sleeping preference while staying within your budget.

What’s The Best Pillow On Amazon For Side Sleepers?

Our pick for the best pillow on Amazon overall, the Coop Sleep Goods Eden Pillow, is a great fit for side sleepers since the fill is adjustable and they can customize it to their liking. However, finding the right pillow depends on your body frame, shoulder width and your material preferences. Generally side sleepers need taller pillows than back and stomach sleepers. Foam tends to be more supportive and can be a great option for side sleepers, as it doesn’t compress the way that down and down alternatives can.

Which Pillows On Amazon Have The Best Rating?

Amazon shoppers are discerning when it comes to shopping for pillows, but there are a lot of pillows on Amazon with great ratings. Those include the Coop Sleep Goods Eden Pillow, Beckham Hotel Collection Cooling Gel Pillow and Amazon Basics Down Alternative Pillow — all three of which made our list. The Beckham Hotel Collection pillows are some of the most popular pillows on Amazon — they’re consistent bestsellers.

What Is The #1 Rated Pillow?

The Coop Sleep Goods Eden Pillow has an average rating of 4.5 on Amazon, which is one of the highest not only on this list but overall when compared to many other options. However, another highly rated fan favorite is the Beckham Hotel Collection Cooling Gel Pillows, which have a rating of 4.3 with over 200,000 reviews.

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